Introducing a National Collaboration to Grow the CCaH Category

As a field, we’ve been having ongoing conversations about the best way to talk about our programs, which have historically been referred to as Continuing Care at Home or Continuing Care Without Walls. The industry is considering how to best position the category, and conversations are focused on “Age-in-Place Program,” which has benefits from both a consumer and a program perspective.

New Name, New Marketing Approach

Now that we’re formalizing the new language, we’re also looking at a new way of promoting our services and educating consumers. “My House. My Home.” will be a cooperative digital ecosystem. Slated to launch in early 2025, My House. My Home. has goals of strengthening credibility, informing prospects and elevating the profile of individual programs and the “Age-in-Place” category as a whole.

Tell me more about My House. My Home.

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Member Benefits

My House. My Home. is designed to empower you with the resources, connections and knowledge your program needs to thrive.

Website

More than a website, this will be a collaborative hub for Age-in-Place programs, brimming with valuable content and tools for connecting with potential members. Features include:

  • Member listings with a searchable map
  • Fresh content, including customized blogs
  • News listings
  • Social media listings
  • Robust SEO strategy
  • Members-only section, including customizable shareable content and ongoing research

Content Strategy

A robust social media strategy and execution will live in professional and personal outlets like LinkedIn and Facebook.

Public Relations

Strategic PR resources, including establishing key editorial relationships and pitching proactive stories, will amplify the message of your Age-in-Place Program.

Research

An in-depth research program will include surveys and focus groups so that we can continually foster the process of educating and supporting the market.

Working Sessions

Special, members-only educational and networking sessions will include research presentations, featured speakers, case studies and best practices.

Participation Levels

Basic ($2,500)
Line listing with address, phone, link to website

Silver ($5,000)
Enhanced listing with 200-word description, access to exclusive members-only section with shareable content

Gold ($10,000)
Enhanced listing with 500-word description plus logo, access to exclusive members-only section with shareable content, robust lead generation tools and members-only participation sessions, and one seat on the Board of Advisors for My House. My Home.